Case Study: AFL elevates its 2013 All-Star Game branding with The Barn

AFL launches 2013 All-Star Game logo across ESPN in 6 placements with The Barn

The Barn was commissioned by AFL, an arena football league, to design the logo for its 2013 All-Star Game. The challenge was to create a logo that represented both the football all-star event and the two distinct host locations: Hawaii and China.

The Barn's solution was a logo featuring inlaid patterns to represent both cultures and a "wave of stars" that visually conveyed the game traveling from Hawaii to China. The resulting logo was used across ESPN broadcast graphics, voting ballots, and uniform patches, providing The Barn with its first major, highly visible work and establishing the vendor as a serious creative force.

AFL