Case Study: Prestige Waste Clearance cuts CPA by 41.9% with BarkWeb's Google Ads campaign

Prestige Waste Clearance cuts CPA 41.9% with BarkWeb

Prestige Waste Clearance approached BarkWeb with the challenge of moving away from their reliance on Google Smart Campaigns. While these automated campaigns provided some results, they were limiting the account's potential. The customer's objective was to find a more cost-efficient solution to maximize profit from every job booked, with an existing average cost per acquisition of £18.

BarkWeb implemented a bespoke Google Search campaign using a Smart Bidding strategy. The solution involved segmenting the campaign into distinct ad groups based on service and location to deliver more relevant ads. The results were immediate, with the cost per acquisition dropping by 41.9% to £10.46, conversion rate increasing to 9.02%, and overall ad spend decreasing to £387.15, demonstrating greater efficiency and improved performance.

Prestige Waste Clearance