Case Study: D J Recycling achieves an 83.3% lower CPA with BarkWeb’s Google Ads and SEO

D J Recycling cuts CPA by 83.3% with BarkWeb

D J Recycling approached BarkWeb with an underperforming Google Ads campaign that was generating leads at a non-viable cost-per-acquisition (CPA) of £52. Their challenge was to drastically reduce the CPA to £10 or less while still driving high-quality enquiries for their skip hire business.

BarkWeb implemented a new, strategically structured Google Search campaign featuring geographic ad groups and Smart Bidding. This solution dramatically improved performance, reducing the average CPA by 83.3% to £8.67 and significantly increasing conversion and click-through rates. These results allowed BarkWeb to successfully scale the campaign's daily budget by 5x, increasing lead volume without sacrificing cost-efficiency.

D J Recycling