Case Study: Bourne Air Conditioning boosts Google Ads conversions with BarkWeb

Bourne Air Conditioning boosts conversions 111% with BarkWeb

Bourne Air Conditioning, a local HVAC contractor in East Sussex, approached BarkWeb for Google Ads training to improve their campaign management. Impressed by the initial consultation, they instead tasked BarkWeb with taking over their PPC account to turn it from a cost sink into a reliable source of qualified leads and to improve their visibility across the wider region.

BarkWeb implemented a highly targeted Google Search campaign split by domestic and commercial markets, with ad groups for specific services like installation and repairs. They employed a smart bidding strategy to maximise conversions. This resulted in a +111% increase in conversions, a -134% decrease in cost-per-acquisition, and a +216.6% increase in click-through rate, delivering over 130 leads for Bourne Air Conditioning.

Bourne Air Conditioning