Case Study: Vinterior achieves stronger paid social investment and budget calibration with Bark.London's Media Mix Model

Vinterior increases paid social spend 4x with Bark.London

Vinterior, a business primarily built on intent-based search, wanted to understand the true value of its top-of-funnel advertising channels like Meta. Despite industry trends, their click-based measurement systems indicated not to invest further in the Facebook ads ecosystem. They engaged Bark.London to leverage its Media Mix Model service to evaluate the incremental impact and return of these channels.

Bark.London scaled up advertising across Meta and developed a bespoke Media Mix Model to assess paid social's effect on customer acquisition. The analysis revealed that paid social drove significant impact, leading to a recalibration of Vinterior's entire digital budget. As a result, paid social spend increased 4x and consistently became 40-50% of their digital advertising budget.

Vinterior