Case Study: Soak & Sleep boosts paid media spend by 170% with Bark.London

Soak & Sleep boosts ad spend 170% with Bark.London

Soak & Sleep, a UK bedding retailer, faced a challenge in evaluating the true incremental value of its paid media channels. Internal stakeholders relied on last-click reporting and were skeptical about the effectiveness of paid advertising for driving new customer growth. The company engaged Bark.London to conduct a performance marketing audit and help assess the value of its existing paid advertising to confidently scale up its media spend.

Bark.London implemented a strategic experiment by restructuring campaigns to focus exclusively on prospecting cold traffic while excluding all past customers and avoiding retargeting. This approach provided clear, undeniable evidence that paid channels drove a significant uplift in new customer acquisition. As a result, Bark.London successfully secured stakeholder alignment and helped Soak & Sleep increase its ad spend by 170%.

Soak & Sleep