Case Study: Simba Sleep achieves ~5% revenue forecast accuracy with Bark.London

Simba Sleep predicts revenue to within ~5% with Bark.London

Bark.London partnered with Simba Sleep to address a challenge during a sales period. The customer needed to accurately forecast its digital advertising spend to acquire the maximum number of customers within its KPI without overspending, while also needing to plan for stock requirements.

Bark.London implemented a statistical forecasting model that provided optimal budget splits across all of Simba Sleep's advertising channels. This solution enabled the customer to maximize efficiency, plan stock, save tens of thousands of pounds, and predict its revenue to within approximately 5% of the actual amount.

Simba Sleep