Case Study: Pom Pom London achieves incremental sales growth with Bark.London and Meta Advantage+

Pom Pom London drives incremental sales at scale with Bark.London in a month-long Meta Advantage+ test

Pom Pom London (ppl), a UK-based luxury accessories brand, was navigating a rapidly changing performance marketing landscape. Privacy changes like Apple's App Tracking Transparency had reduced the data available to platforms like Meta, making it difficult to optimize and measure campaigns effectively. Bark.London, their growth partner, was selected by Meta to test whether its new Advantage+ campaign type could deliver genuine incremental sales for the brand rather than just improved in-platform measurement.

Bark.London implemented a month-long A/B lift test, the gold standard for measuring incremental impact, comparing their existing campaign structure to a singular Advantage+ campaign. The test confirmed that both approaches drove meaningful incremental revenue and orders. The results proved that Advantage+ works very well at scale, leading Bark.London to make it the backbone of ppl's Meta strategy. This data-driven approach gave the brand the confidence to simplify its campaign structure and focus on expansion into new markets like the US.

Pom Pom London (ppl)