Case Study: Pom Pom London doubles spend with Google Broad Match from Bark.London

Pom Pom London doubles spend with Bark.London while keeping CPA just 8% higher

Pom Pom London, a UK-based luxury accessories brand, partnered with growth vendor Bark.London to navigate significant changes in the performance marketing landscape. The challenge was to adapt their Google Ads strategy to remain effective following platform updates driven by new privacy concerns, specifically aiming to find more efficient ways to scale their customer acquisition.

Bark.London implemented a test of Google's Broad Match keyword strategy with Smart Bidding. The solution involved running a structured A/B test that compared their traditional phrase match setup against a new broad match approach. The results for Bark.London's client were impressive, successfully doubling ad spend while maintaining a highly comparable level of efficiency, with cost per acquisition (CPA) only 8% higher and return on ad spend (ROAS) down just 11%. This significant success led to the immediate deployment of Broad Match across Pom Pom London's accounts and its expansion into key markets like the US.

Pom Pom London