Case Study: Piglet in Bed improves Black Friday revenue forecasting with Bark.London

Piglet in Bed predicts Black Friday revenue within 7% with Bark.London

The customer, Piglet in Bed, needed to effectively plan revenue and budget for their Q4 Black Friday sale, which was dependent on their level of discounting. They engaged the vendor Bark.London to utilize its Data Science and Forecasting service to address this challenge.

Bark.London implemented a growth model that predicted marketing performance based on the time of year and discount level. This solution allowed Piglet in Bed to calibrate ad spend and plan their budget with a high degree of accuracy. The model's prediction of Black Friday revenue was within 7% of actual results, enabling the customer to confidently reallocate working capital.

Piglet in Bed