Case Study: NIO Cocktails achieves 30% lower CPA with Bark.London’s AI-powered creative

NIO Cocktails cuts CPA by 30% with Bark.London in 4 days

NIO Cocktails, a global e-commerce brand, faced the challenge of creating high-quality seasonal campaign assets for Halloween and Bonfire Night within an extremely tight four-day turnaround. A traditional photoshoot was not feasible due to the timeline and budget constraints, and the assets needed to balance festive creativity with the brand's premium identity. They partnered with Bark.London to leverage its creative services, specifically its innovative use of AI-powered tools.

Bark.London implemented a solution using AI tools to transform existing product shots into seasonal versions, adding thematic elements like pumpkins and shadow effects while keeping the product as the main focus. This AI-enabled approach avoided the need for an expensive shoot. Human designers provided crucial oversight to refine the outputs and ensure brand alignment. The campaign was completed on time and on budget, resulting in a 30% reduction in CPA (Cost Per Acquisition) and strong conversion rates, which greatly pleased the client.

NIO Cocktails