Case Study: Lightyear scales app growth and lowers CPA with BARK

Lightyear boosts spend 112% within target cost per deposit with Bark.London

Lightyear, an investing app, faced a challenge with its performance marketing efforts in Q4 2022. While it was acquiring new users through Meta ads, it was struggling to get those users to onboard and deposit funds, which was its key performance indicator. To address this growth-stunting issue, Lightyear partnered with performance marketing vendor Bark.London.

Bark.London implemented a solution that involved fixing the app's tracking setup to better measure valuable in-app events and deploying a best-in-class creative strategy. This included running a high-volume creative testing process on Meta to identify the best-performing content for each market. The results were significant, including a 112% increase in ad spend within the target cost per deposit, a 77% reduction in cost per acquisition, and a successful 63% scale-up of spend on Apple Search Ads.

Lightyear