Case Study: Just Bee Honey boosts new customer acquisition with BARK.London’s MMM-driven TikTok reactivation

Just Bee Honey lifts new customer acquisition 11.5% with Bark.London

Just Bee Honey, a UK wellness food brand, faced the challenge of scaling new customer acquisition while protecting profitability. They engaged the marketing consultancy BARK.London to address this using their data science and paid media services, specifically a bespoke Marketing Mix Modelling (MMM) analysis.

BARK.London's analysis identified that TikTok was undervalued in the media mix. They reactivated the channel and used their custom MMM to measure its true impact, overcoming data intercorrelation issues between other platforms. This solution drove an estimated 11.5% uplift in new customer acquisition and revealed TikTok's cost-per-acquisition was 60% lower than in-platform metrics suggested.

Just Bee Honey