Case Study: Hims achieves LTV:CAC targets with Bark.London's Advanced LTV Analysis and Forecasting

HIMS cuts Facebook CPA by 45% with Bark.London

The customer, HIMS, a company operating in a highly competitive market, faced the challenge of needing to set a competitive pricing strategy while balancing acquisition costs and achieving a specific LTV:CAC target. To address this, they engaged the vendor Bark.London for its Advanced LTV Analysis and Forecasting service.

Bark.London comprehensively analyzed HIMS's data and ran models to forecast the optimal pricing strategy to hit their targets. This solution allowed HIMS to rapidly reduce its customer acquisition cost and scale its spending. The results were significant, including a 4x increase in digital spend, a 45% reduction in Facebook CPA, and a 3x increase in revenue in the first year.

HIMS