Case Study: Gorillas drives high-performing paid social creative with Bark.London

Gorillas creates 144 paid social assets in one shoot with Bark.London

Gorillas, a rapid grocery delivery service, faced the challenge of scaling its performance marketing efforts to attract higher-value customer demographics, specifically older and family-based affluent audiences. They needed a consistent pipeline of high-performing ad creative tailored for paid social channels, rather than repurposed brand assets, to drive higher average order value and increase retention. To address this, they partnered with Bark.London for paid social creative services.

Bark.London's solution involved repurposing existing video assets and executing a new performance-focused shoot. They created 144 targeted assets from a single day of production, using strategic props, stop-motion animation, and localized messaging for different demographics. This provided Gorillas with a significant volume of performance-first creative. The new assets were designed to build brand recognition while driving purchases, ultimately helping Gorillas fuel its growth by targeting key audiences more effectively.

Gorillas