Case Study: Free Soul achieves +400% new customer revenue YoY with BARK

Free Soul grows new customer revenue 400% YoY with Bark.London

Free Soul, a leading women's wellness and nutrition brand, faced the challenge of increasing the efficiency of its new customer acquisition to meet its growth targets in a competitive market. The company engaged vendor Bark.London to develop and implement a robust digital strategy integrating paid media, creative, and data science.

Bark.London implemented a full-funnel strategy across Meta, Google, and TikTok, supported by a high volume of tailored creative assets and advanced data science. This approach included lifetime value analysis, seasonality forecasting, and media mix modeling to optimize spend. The solution delivered by Bark.London resulted in a 400% year-over-year increase in new customer revenue, successfully helping Free Soul hit its growth targets.

Free Soul