Case Study: Colvin scales international growth and cuts CAC by 64% with BARK.London

Colvin cuts CAC by 64% with Bark.London

Colvin, a major online florist based in Spain, partnered with BARK.London to scale its paid advertising channels for international expansion. Their challenge was to achieve investor-mandated growth, but they were limited by poor data setup, fractionalized campaigns, and a lack of high-performing, localized creative assets.

BARK.London implemented a comprehensive solution that included cleaning up data signals, testing new campaign structures, and establishing an end-to-end creative workflow. They produced over 1,000 creative assets localized for Spain, Portugal, Italy, and Germany, each tailored to culturally relevant value propositions. This strategy resulted in a 64% reduction in cost per acquisition and a 19% increase in conversion rate from paid channels.

Colvin