Case Study: Chilly’s boosts conversions with BARK’s New Year campaign

Chilly’s boosts conversions 147% with Bark.London

Chilly's, a leader in reusable products, partnered with Bark.London to launch a campaign for their new Series 2 Flip bottle colorways. The challenge was to inspire both new and existing customers across Europe, positioning the bottles as essential items for adopting a more active lifestyle in the new year.

Bark.London was granted full creative autonomy to develop and execute a multi-channel campaign. Their solution included creating a narrative around renewal, producing tailored assets for various platforms, and utilizing UGC. This approach drove a 147% increase in UK conversions year-over-year and a 72% reduction in cost per acquisition, contributing to a complete sell-out of one edition. Bark.London successfully launched the campaign across multiple international markets.

Chilly’s