Case Study: WasteNot Compost boosts member engagement with Bark Design’s direct mail campaign and vehicle graphics

WasteNot Compost reaches members with Bark Design and the largest fleet of electric vehicles in Illinois

Bark Design worked with WasteNot Compost on a proactive campaign to increase their member-base. The challenge was to create a compelling direct mail campaign that would effectively communicate the environmental benefits and ease of composting to potential new customers.

The solution involved Bark Design defining a strategy and creating two distinct campaign messages for A/B testing, both focusing on environmental benefits and service ease. The agency also designed vehicle graphics for the client's fleet of electric vehicles. This A/B testing approach helped provide valuable metrics for WasteNot Compost's future communications.

WasteNot Compost