Case Study: The Field Museum elevates the Chicago Archaeopteryx exhibit with Bark Design's identity system

The Field Museum showcases the 100% complete Chicago Archaeopteryx with Bark Design

The Field Museum acquired an incredibly rare Archaeopteryx fossil and faced the challenge of creating a fitting identity for this major new exhibit. They engaged Bark Design to develop a brand and visual identity for the specimen.

Bark Design created a comprehensive identity system, including a logomark inspired by scientific illustrations and the fossil's details. The solution utilized the Field Museum's existing brand fonts and incorporated Chicago's official blue color. This strong identity was applied with flexibility across numerous applications, from museum merchandise to the exhibit itself, successfully honoring the importance of the fossil. Bark Design's work is now prominently featured throughout the museum.

The Field Museum