Case Study: NORC at the University of Chicago builds the Amplify AAPI research panel brand with Bark Design

NORC at the University of Chicago amplifies 20 million+ AANHPI voices with Bark Design

NORC at the University of Chicago, a nonpartisan research organization, needed to build a brand for Amplify AAPI, the first-ever research panel designed to represent Asian American, Native Hawaiian, and Pacific Islander communities scientifically. They partnered with Bark Design for comprehensive brand development and marketing services to create trusted data on the needs and experiences of these communities.

Bark Design developed a complete visual identity, including a friendly logo, multilingual tagline, and brand guidelines. The solution extended to a direct mail campaign, collateral materials, custom websites, email communications, and social media posts to engage the community and share research opportunities. This work by Bark Design provides a mechanism to amplify AANHPI voices, offering companies and organizations access to data that can help provide equal access to services and prevent discrimination for over 20 million people.

NORC at the University of Chicago