Case Study: Hope Chicago Raises $1.5M+ with Bark Design

Hope Chicago raises $1.5M+ for Hopecoming 2025 with Bark Design

Hope Chicago, an organization providing debt-free postsecondary and workforce opportunities to students on Chicago's South and West Sides, partnered with Bark Design to brand their annual fundraising event, Hopecoming. Their challenge was to create a compelling event identity to support their fundraising efforts.

Bark Design developed the event's visual identity, signage, and materials for Hopecoming 2025, drawing inspiration from the event's musical venue. The solution included a radial design with energetic colors and an invitation that unfolded into a circle the size of an LP record. This work by Bark Design contributed to a highly successful event that raised over $1.5 million to support scholars with tuition, laptops, and emergency funds.

Hope Chicago