Case Study: Chicago Botanic Garden raises $1 million with Bark Design

Chicago Botanic Garden raises $1 million with Bark Design

Chicago Botanic Garden needed to create excitement and drive attendance for its annual Lightscape Preview fundraising event. They partnered with Bark Design for brand development, event design, and the creation of a microsite and print collateral.

Bark Design developed a comprehensive event brand and theme, "Illuminate Your Journey," which was applied across a suite of materials including invitations, tickets, signage, and a dedicated website for ticket purchases and information. The solution successfully achieved the event's primary goal, raising $1 million for the Garden.

Chicago Botanic Garden