Case Study: SurfStitch doubles ROI with Barilliance cart abandonment and personalized recommendations

Switching to Barilliance cart abandonment software doubles the ROI

SurfStitch, a leading Australian online retailer of surf and fashion brands founded in 2008, faced limitations with its existing cart-abandonment and recommendation provider: emails were sent in 24-hour batches with little personalization, product recommendations lacked sophistication, and SurfStitch needed a solution that could be deployed quickly without heavy IT involvement.

SurfStitch switched to Barilliance’s zero‑integration cart abandonment and product-recommendation platform, launching real‑time personalized cart emails and onsite recommendation widgets within days. Within weeks results improved dramatically: a 300% increase in conversion versus prior emails, a 40% average open rate, a 50% lift in CTR, product recommendations contributing 26% of revenue and a 15% jump in AOV, and an overall ROI reported at 2000%, prompting rollout to the European site.

SurfStitch

Tamara Falcke

Email Channel Manager