Case Study: INYOpools boosts cart recovery and drives 7,400% ROI with Barilliance

INYOpools.com boosts revenue 7,400% with Barilliance

INYOpools.com, a provider of residential and commercial swimming pool supplies worldwide, was facing a very high rate of cart abandonment. To tackle this challenge and increase their conversion rate, they chose to implement the Barilliance Triggered email solution.

The solution implemented by Barilliance was a multi-stage cart abandonment email campaign. This included an initial "Email my Cart" popup to capture visitor emails and a series of four automated, triggered emails sent over seven days. The emails featured the abandoned items and personalized product recommendations. This strategy delivered exceptional results for INYOpools.com, generating an ROI of 7,400% and accounting for 5% of the site's total revenue. The campaign successfully converted 17.6% of all abandoned carts.

INYOpools.com