Case Study: 3balls.com achieves nearly 30% shopper response and substantial incremental revenue lift with Barilliance

How Top 500 U.S. E-Retailer – 3Balls utilized personalized product recommendations to increase sales

3balls.com, a long-standing golf retailer that grew from a small pro shop into a leading online seller, needed a user-friendly personalization solution that would preserve high customer service while increasing conversions and incremental revenue. The company evaluated vendors and sought a platform that could deliver personalized shopping across channels with minimal IT impact.

They implemented Barilliance’s premium personalization suite using its Zero Integration technology site-wide, which was fast and easy to deploy. Results were immediate: conversion rate and average order value improved within a week, automated cart-abandonment emails recaptured lost sales, nearly 30% of shoppers responded positively to product recommendations, and the retailer saw a substantial incremental revenue lift.

3balls.com

Doug Smith

Director of Business Development