Case Study: Zivame achieves 2750% cart-abandonment ROI and 10–20% monthly growth with Barilliance

How to Build an eCommerce site that generates constant growth

Zivame is India’s largest online lingerie retailer, offering over 3,000 styles from 42+ brands and growing rapidly (10–20% month-on-month). Despite early success, the team faced high cart abandonment and needed a way to personalize the customer journey to recover lost sales and boost conversion rates.

Zivame implemented the Barilliance ecommerce personalization suite—quick to deploy and marketer-friendly—to deliver personalized product recommendations across product, cart and email channels and to run viewed-items and three-step cart-abandonment retargeting emails. The results were substantial: a 2750% ROI from cart abandonment campaigns, product-recommendation conversions +186% versus site average, viewed-items email opens +120%, and cart-abandonment email conversion uplifts of +464% (1st), +315% (2nd) and +224% (3rd).

Zivame

Pratik Kumar

Director Digital Marketing