Case Study: Skandium achieves $14.86 per $1 ROI and 18.18% cart-recovery conversion with Barilliance

How Skandium Uses Triggered Emails to Recover Revenue

Skandium, a leading UK retailer of modern Scandinavian home products, faced lost sales and missed customer relationships from anonymous visitors and high cart abandonment. The challenge was to capture contact information and recover revenue without disrupting the shopping experience.

Partnering with Barilliance, Skandium deployed behavior-based email capture (e.g., “Email My Cart”), embedded product recommendations, automated multi-step cart recovery campaigns with A/B testing, and geolocation/abandonment interventions. The program drove strong engagement and ROI: 40.87% open rate, 12.29% click-through rate, 18.18% conversion rate and $14.86 returned for every $1 spent.

Skandium

Juan Castells

eCommerce Manager