Case Study: Pushys achieves massive revenue growth with Barilliance personalization

How Pushys Uses Personalization to Multiply Revenue

Pushys, Australia’s leading online bike and multi-sport retailer, faced the challenge of turning varied site visitors into engaged buyers and delivering relevant offers across devices and campaigns — including peak holiday periods — to lift conversions and revenue.

By partnering with Barilliance, Pushys deployed AI-driven, cross-device personalization (site and email product recommendations), live social‑proof and urgency notifications, and timed onsite promotions like “Deal of the Day” pop-ups and saved-cart banners. Results were substantial: pageviews/session +238.7%, session length +13.48 minutes, items sold +288.6%, e‑commerce conversion +300%, revenue per visitor +158.1%; live notifications added +39% to cart and +5.79% conversion, and holiday promos drove an average +4,124% lift in promoted-product sales (peak +10,500%).

Pushys

Michael Carlisle

Head of IT & Systems