Case Study: Bing Lee achieves higher conversions and revenue with Barilliance

How Bing Lee Uses Barilliance to Personalize Customer Journeys

Bing Lee, a major Australian electronics retailer, faced the challenge of creating relevant customer journeys across a broad product range, from TVs and laptops to stoves and vacuums. To solve this, Bing Lee used Barilliance to personalize onsite and email experiences in real time based on customer behavior, referral source, location, and other contextual signals.

With Barilliance, Bing Lee implemented dynamic product recommendations, abandoned-cart and post-purchase triggered emails, and cross-channel personalization across web and store touchpoints. The results included a 317% increase in ecommerce conversion rates, a 7.8% lift in average revenue from recommended items, and strong email performance with a 32.7% open rate, 17.3% click-through rate, 13.39% conversion rate, and 2358% direct ROI.

Bing Lee

David Shepherd

Marketing Consultant