Case Study: Billabong achieves higher conversions and revenue with Barilliance

How Billabong Uses Barilliance's Advanced Product Recommendations Across Sites

Billabong, the global swimwear and surfwear retailer, needed a way to make merchandising consistent across multiple brands and regions while improving engagement and conversions. The company turned to Barilliance’s AI-driven product recommendation and personalization tools to adapt offers in real time across its customer journey.

Barilliance implemented dynamic recommendation widgets on Billabong’s home, product, and cart pages, using in-session data, purchase history, and product attributes to personalize suggestions for new and returning visitors. Billabong also used Barilliance to easily copy winning rules across sites and brands, helping scale campaigns without extra IT effort. The result was higher engagements, conversions, and revenue, with the case study noting a 15.2% conversion rate on product recommendation engagements.

Billabong

Rosanna Kandel

eCommerce Executive