Case Study: EyeBuyDirect achieves 175% email click-through increase and 30% conversion lift with Barilliance personalization

How Adding Personalized Product Recommendations to Email Newsletters Increased Email Click-through Rate by 175%

EyeBuyDirect.com, a leading online retailer of prescription eyeglasses founded in 2005, wanted to deliver a more personalized shopping experience across touchpoints while keeping the solution user-friendly. The company’s goals included increasing email click-through rates and conversion rates by tailoring product recommendations to each shopper’s behavior and preferences.

EyeBuyDirect implemented Barilliance’s premium personalization suite with Zero Integration technology, which could be added to existing email templates without coding. The change was fast to deploy and produced immediate results: a 175% increase in email click-through rate and a 30% increase in conversion rate.

EyeBuyDirect

Roy Hessel

CEO