Case Study: INYOpools.com increases sales by 5% and achieves 7,400% ROI with Barilliance

How a Cart Abandonment Email Solution Increased Sales by 5% and Achieved an Roi of 7,400%

INYOpools.com, a global retailer of residential and commercial swimming pool supplies, was losing significant revenue to high cart-abandonment rates. To address this, they implemented Barilliance’s triggered email solution, combining an “Email my Cart” pop-up to capture first-time visitors’ emails with a four-message automated cart-abandonment sequence.

Over 30 days the program converted 17.6% of abandoned carts and drove 5% of total site revenue; the “Email my Cart” message outperformed the follow-ups (59% open rate, 28% conversion and 32% of campaign revenue). Personalized product recommendations and device-aware features (like click-to-call on smartphones) increased engagement, delivering a reported ROI of 7,400% (about $74 recovered per $1 spent).

INYOpools.com

Patrick Paroline

Vice President of Sales