Case Study: Captain Cook Cruises achieves 7,500% ROI from cart-abandonment emails with Barilliance

How a Cart Abandonment Email Campaign Achieved an ROI of 7500%

Captain Cook Cruises, part of SeaLink Travel Group, refreshed its website and identified cart abandonment as a major missed revenue opportunity. The team needed a lightweight solution that could work with their proprietary ecommerce platform and existing ESP while delivering one-to-one, real-time personalized recommendations; analytics showed email-driven recoveries converted 678% better than the site average.

They deployed Barilliance’s cart abandonment solution (zero-integration) in 36 hours and launched a two-stage recovery campaign (emails at 45 minutes and 24 hours) with product images linking back to the shopper’s cart and a “send my cart” popup to capture emails. In six months the program averaged a 53% open rate on the first email and 42% on the second, delivered a 678% lift in conversion rate versus site average, and achieved a 7,500% ROI.

Captain Cook Cruises

Hamish Cameron

IT Manager