Case Study: Sony achieves faster campaign optimization with Baresquare

How Sony overcame campaign challenges with Baresquare

Sony Europe's media team faced challenges with the speed and accuracy of campaign performance data across their 26 markets. Their manual, 10-day data cycle meant optimization opportunities were missed and budgets were wasted. The team turned to the vendor Baresquare and its AI-powered platform to address these issues with data quality and campaign management.

By implementing Baresquare's alerting system, the team achieved a 3x faster time-to-insight and a 2x faster time-to-resolution, allowing for optimization while campaigns were still active. The solution eliminated all impactful, unnoticed tracking issues and reduced email noise by 70%, streamlining their workflow. Baresquare provided the scalable data governance and processing speed needed for Sony to make better, faster investment decisions.

Sony

Stephanie White

Media & Consumer Insights Strategy & Operations Planning Senior Manager