Case Study: Subscription Businesses recover failed payments and reduce involuntary churn with Baremetrics Recover

Subscription Businesses recover $1.35M in a month with BareMetrics

The customer is subscription businesses, a broad category often losing around 9% of their monthly recurring revenue to failed payments and involuntary churn. Their challenge was recovering this lost revenue without damaging customer relationships, as traditional dunning processes felt like impersonal collections notices.

Baremetrics implemented its Recover service, a dunning management solution designed as a customer service tool. It automated a multi-channel recovery process with customizable email sequences, smart payment retries, and segment-based exclusions. For Baremetrics' customers, this yielded significant recoverable revenue; across 148 businesses in one month, Recover recovered over $1.35 million, with the majority of users seeing the tool pay for itself within the first month.