Case Study: Ancestry achieves expanded vacation rental reach by tapping heritage-travel demand with Barefoot Technologies Corporation

The Rise of Ancestry Based Travel and Impacts on Vacation Rentals

Ancestry faced a surge in demand for heritage-based travel as DNA testing and ancestry tours drove customers to seek stays tied to their family history. This trend expanded opportunities beyond traditional resort markets but created a challenge for vacation rental and property managers to target dispersed, experience-driven travelers. Barefoot Technologies Corporation, which provides vacation rental and property management technology and services, is positioned to help managers respond to this shift.

Barefoot Technologies Corporation delivers tools—reservation and channel management, booking systems, and owner/guest service features—that enable managers to list and market properties across a wider set of meaningful destinations and tailor offerings for ancestry travelers. By using Barefoot’s platform, managers can strengthen owner and guest value propositions, expand inventory into non-resort locales, and capture incremental bookings and revenue growth—measurable impacts that include higher occupancy, broader geographic reach, and improved owner satisfaction.

Ancestry