Case Study: Understory shortens lead list building time by 30% with Bardeen

Understory's Success Using Bardeen for Lead List Building

Understory, a marketing services company that helps scale SaaS organizations, struggled to build detailed, highly targeted lead lists because its existing sales intelligence tools didn’t provide enough information. The team spent hours each week manually pulling data from directories and conference websites, slowing down campaign creation and reducing profitability.

Bardeen provided an AI automation solution with custom no-code scrapers that extracted lead details from multiple sources and pushed them into Understory’s sales tools. With Bardeen, Understory shortened campaign creation time by 30%, reached leads faster, reduced repetitive manual work, and improved the targeting and effectiveness of its outreach campaigns.

Understory

Alex Fine

Co-Founder & Chief Commercial Officer