Case Study: Kinsta automates competitive listening and saves 20+ hours a week with Bardeen AI

How SDRs at Kinsta Automate Competitive Listening with HubSpot and Bardeen AI

Kinsta, an IT services and consulting company with 300+ employees, needed a better way for its SDR team to do competitive listening and lead generation. Sales Development Representative Felix Savino was manually monitoring competitor profiles on G2 and identifying “warm” leads based on low review ratings, then adding them to HubSpot, but the process was not scalable across 300+ competitors.

Bardeen AI solved this by building an Autobook that runs every morning and automatically scans 300+ competitor G2 pages for reviews under 3.1 stars, then copies those leads into HubSpot CRM. With Bardeen, Kinsta’s SDR and ops teams save 20+ hours per week and can uncover more sales triggers and revenue opportunities while reducing manual data entry.

Kinsta

Felix Savino

Sales Development Representative