Case Study: EasyDMARC saves 15 hours per week with Bardeen

How SDR’s at EasyDMARC Save 15 Hrs Automating Lead Management with Bardeen and HubSpot

EasyDMARC, an IT company focused on protecting website owners from unauthorized use, was spending too much time on inbound lead management. Its SDR team manually verified email addresses, checked company details in HubSpot, and filtered out non-business emails, which took about 15 hours per week and slowed down lead follow-up.

Bardeen solved this by building human-in-the-loop Playbooks that enriched leads in Google Sheets, pulled HubSpot company info, checked DMARC records with EasyDMARC’s domain scanner tool, and drafted personalized outreach emails with OpenAI. With Bardeen, EasyDMARC saved 15 hours per week, cut repetitive manual work, and turned previously discarded non-business emails into potential leads.

EasyDMARC

Eltjo Hofstee

Director of Sales