Case Study: Base64 achieves faster lead gen and outreach with Bardeen AI

How Base64 Automates Lead Gen and Outreach with HubSpot and Bardeen AI

Base64, a software development company, struggled with a highly manual lead-management process in HubSpot. Their sales development reps had to copy new website leads from an admin dashboard into Google Sheets, clean the data, and then load it into HubSpot, costing the team 1–2 hours every day and making it difficult to scale and train others on the workflow.

With Bardeen, Base64 automated lead capture and outreach by right-clicking LinkedIn profiles or copying leads from their dashboard into Google Sheets and then pushing them into the correct HubSpot lists and sequences. Bardeen removed the repetitive admin work, saved the team 1–2 hours daily, sped up response times, and helped Base64 scale its lead-gen process more efficiently.

Base64

Kathleen Hoffman

Sales Manager