Case Study: Deel achieves 75% sales efficiency boost with Bardeen

How Bardeen’s Automation Boosted Sales Efficiency by 75% for Deel

Deel, a global HR tech platform, needed a faster way for its sales and operations teams to identify ideal companies, verify data on LinkedIn and other platforms, and personalize outreach at scale. These manual research and data-enrichment tasks were taking several hours each week for each AE and SDR, slowing prospecting and limiting time for customer-facing work.

Bardeen implemented AI automation playbooks to enrich LinkedIn and Apollo data, pull company headcount into Google Sheets, and streamline prospect research and lead list building. With Bardeen, Deel cut time spent on repetitive workflows from 66 hours to 13 hours, improved lead list building efficiency by 75%, and saved an estimated 25 hours per week for teams while improving data accuracy and sales speed.

Deel

Alex Bouaziz

Co-founder & CEO