Case Study: Arcalea boosts business development efficiency by 60% with Bardeen

How Bardeen Revolutionized Business Development Efficiency By Over 60% at Arcalea

Arcalea, a data infrastructure and analytics company, needed a better way to support its small business development team. Before using Bardeen, Director of Business Development Hap Proesel spent hours manually researching prospects across dozens of websites and cross-referencing sources like Facebook and LinkedIn to gather information for sales outreach.

Bardeen automated Arcalea’s data gathering and personalization workflows with triggers, custom playbooks, and cloud-based automation. The result was a fully automated process that saved the team over 10 hours per week, improved accuracy and consistency, and let sales focus more on client conversations and closing deals.

Arcalea

Hap Proesel

Director of Business Development