Case Study: Humane streamlines daily market research with Bardeen

How Bardeen Automates Daily Market Research for Humane’s Talent Team

Humane, a consumer electronics company known for the Ai Pin, needed a faster way for its talent research team to handle daily market research. Talent researcher Pat Johnson was spending each morning manually searching for relevant information and organizing it in Google Sheets, which took time away from more strategic work. Bardeen was brought in to automate this repetitive research workflow.

Using Bardeen, Humane set up a scheduled automation that runs every morning at 8:00 AM, searches the web with URL-encoded keywords, scrapes Google results with a predefined template, and writes the findings directly into Google Sheets. The result was a consistent, accurate workflow that saved Pat significant time each week, boosted productivity, and improved efficiency by over 80%, with the case study noting 10+ hours saved per task.

Humane

Pat Johnson

Talent Research