Case Study: Novatech Creative Event Technology powers an immersive AI light exhibition with Barco

Pushing the boundaries of AI-driven immersive experience

Novatech Creative Event Technology, a world-leading full-service event hire and production company, was challenged with supplying and installing all technical equipment for the AI-driven Wisdom of AI Light exhibition. They needed a reliable, high-resolution 4K projection solution to create a seamless and immersive 360-degree canvas for the large-scale event at Illuminate Adelaide 2022. They turned to their long-standing partner, Barco, for this demanding project.

Barco provided its UDM-4K22 and UDX-4K32 projectors along with TLD+ Ultra Short Throw lenses to power the immersive experience. The solution delivered 4K pixel-perfect clarity, easy installation, and dependable performance for a show that ran 12 hours a day for five weeks. The result was an unforgettable larger-than-life visual experience for large crowds, solidifying the exhibition's phenomenal success and demonstrating Barco's ability to help customers create a breakthrough impact.

Novatech Creative Event Technology

Ashley Gabriel

Director of Sales & Marketing