Case Study: Illuminate Adelaide brings city streets to life with Barco projectors

Illuminate Adelaide shines brightly with Novatech and Barco

Illuminate Adelaide, a festival celebrating innovation and art, partnered with event technology provider Novatech to create a large-scale outdoor projection experience. Their challenge was to deploy robust, high-brightness projectors across Adelaide's central business district that could withstand the elements and deliver vibrant, large-scale visuals for a free public light trail, ensuring the event was both memorable and impactful.

The solution implemented by Barco involved deploying their UDX and UDM 4K laser projectors. These Barco units provided the necessary brightness and flexibility to cover entire buildings with clear, accurate images despite ambient city light. The results were highly successful, with both event staff and patrons impressed by the visual quality, which greatly contributed to the event's success and established Novatech's capability to handle future large-scale events, solidifying Barco's role as a valuable technology partner.

Illuminate Adelaide