Case Study: Ghistelinck transforms its showroom into an experience center with Barco LED video wall

Ghistelinck drives customers wild with incredible detail

Ghistelinck, a Mercedes-Benz dealer, faced the challenge of capturing visitors' attention in a competitive automotive market where the average showroom visit time was decreasing. To create a more impactful and impressive experience, they needed a solution that would showcase their vehicles in incredible detail and transform their space from a simple showroom into an immersive environment. They turned to vendor Barco for an LED video wall solution.

Barco implemented its X2 LED video wall, an imposing 20-meter wide screen powered by a Barco X20 platform. The solution provided optimal, crisp image quality even in daylight, allowing life-sized vehicles to be shown in their actual driving environments. The result was an unforgettable experience that became the focal point for marketing events. The impact was so significant that Ghistelinck installed additional Barco screens at another branch, crediting the technology with making them a genuine experience center.

Ghistelinck

Vincent Yserbyt

Chief Executive Officer