Case Study: Dongfeng Fengguang creates an immersive SUV presentation with Barco

Dongfeng Fengguang - Customer Case Study

Dongfeng Fengguang sought an innovative way to present its new S560 SUV to a younger market, aiming to accurately highlight the vehicle's detailed design, sportiness, and sturdiness. The challenge was to create a compelling and entertaining presentation that would overcome spatial constraints to captivate the audience. They partnered with Barco to find a technologically advanced projection solution.

Barco implemented a solution utilizing 16 UDX-4K32 projectors and an E2 screen management system. This technology delivered a high-brightness, 4K light show that placed the vehicle at the center of a powerful and immersive presentation, holding the audience's attention from start to finish. The successful event not only effectively showcased the car's features but also demonstrated new possibilities for how vehicles can be presented in the future, strengthening the link between automobiles and cutting-edge technology.