Case Study: IESE Business School captivates 3,000 alumni with Barco HDX-W20 FLEX projection

Creating the perfect backdrop to explain the power of business innovation

IESE Business School, a leading Spanish business school, needed to create a technologically engaging backdrop for its annual Global Alumni Reunion, which featured innovation leaders like Amazon and Google. The challenge was to support presentations for over 3,000 attendees with impressive and reliable visual technology. To meet this need, they turned to vendor Barco for a projection solution.

Barco implemented a solution using four of its HDX-W20 FLEX projectors, which were chosen for their high brightness, and an E2 content management system. The result was imagery displayed with high brightness and crisp colors across three immense screens, including a central screen of 43.4 square meters. The Barco system successfully created the perfect visual environment for the event, exactly as the designers had envisioned.

IESE Business School