Case Study: GOOD MEDIA creates a mesmerizing art display at Lotte World Tower with Barco UDX-4K40 projectors

A mesmerizing display of art on Lotte World Tower powered by Barco’s projectors

The customer, GOOD MEDIA, was faced with the challenge of creating a large-scale artistic projection on the iconic Lotte World Tower in Seoul. They required a high-brightness projection solution that could transform multiple floors of the skyscraper into a seamless and vibrant canvas for public display.

Barco implemented a solution using six of its UDX-4K40 laser projectors. This provided the necessary high-brightness 4K UHD imagery and wide color spectrum for a flawless and rich artistic experience. The result was a mesmerizing display that successfully turned the landmark into a storyteller for the city, with the projectors enabling significant savings on installation time due to their compact yet powerful format.